Online Marketing Archives - Page 11 of 29

Online Marketing

Digital Check-up: Explaining SEO in Healthcare Terms

Digital marketing professionals are always looking for new ways to explain the benefits of search engine optimization (SEO), what it takes to be successful in...

Brian ShillingDecember 11, 2014

Online Marketing

Is Your Site Truly Mobile-Friendly? See What Google Says.

Google recently added a “mobile-friendly” label in the mobile organic search results next to websites that the search engine deems to have an acceptable mobile user...

Brian ShillingNovember 25, 2014

Online Marketing

Think Organic Search is Dead? Think Again.

While many are preaching the “death of SEO”, I’m still a firm believer. Sure, it’s harder to get great search engine rankings than it was...

Chris SlocumbSeptember 22, 2014

Online Marketing

Digital Ad Spend to Jump in 2015

New independent research from Magna Global gives us a glimpse into expected 2015 advertising spend. With the highest normalized growth rate since 2005, core media...

Brian ShillingSeptember 18, 2014

Online Marketing

Google Authorship Has Officially Expired

Back in June 2014 Google removed Authorship photos from the organic search results. In an effort to improve the mobile experience, Google dropped the photos...

Brian ShillingSeptember 5, 2014

Online Marketing

Are You Making the Biggest Local Listing Mistake? 5 Tips to Avoid It.

Creating online business listings is a key part of any search engine optimization or local marketing strategy. In order for your business listings to really...

Brian ShillingAugust 7, 2014

Online Marketing

Google and Bing Unveil New PPC Features

Dynamic Sitelink Extensions Last week Google announced a new AdWords feature to help advertisers increase click-through rates and serve searchers direct links to more relevant...

Brian ShillingJuly 28, 2014

Online Marketing

“Google My Business” Gives Local Marketers an All-in-One Dashboard

In yet another rebranding of its local search marketing services, Google has launched “Google My Business”, a merger of Google+ Local and Google Places for...

Brian ShillingJune 19, 2014

Online Marketing

From Egypt to Ann Arbor: Marketing Bridges the Cultural Divide

Have you ever had an experience where a common trait or experience helped to transcend a cultural divide? Who knew that marketing could be one...

Brian ShillingJune 3, 2014

Online Marketing

Google Releases Panda 4.0, Industry Hints at Penguin 3.0

On May 20th, Google’s Distinguished Engineer Matt Cutts announced on Twitter that Google would begin implementing a new Panda algorithm update. Panda 4.0 – Google’s...

Brian ShillingMay 21, 2014

Online Marketing

Digital Check-up: Explaining SEO in Healthcare Terms

Is Your Site Truly Mobile-Friendly? See What Google Says.

Think Organic Search is Dead? Think Again.

Digital Ad Spend to Jump in 2015

Google Authorship Has Officially Expired

Are You Making the Biggest Local Listing Mistake? 5 Tips to Avoid It.

Google and Bing Unveil New PPC Features

“Google My Business” Gives Local Marketers an All-in-One Dashboard

From Egypt to Ann Arbor: Marketing Bridges the Cultural Divide

Google Releases Panda 4.0, Industry Hints at Penguin 3.0

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