Marketing Tips

Business development and sales teams at small-to-midsized technology companies are stretched thinner than ever, if they even exist at all. Marketing automation systems (also known...

Chris Garrett wrote a fantastic post that outlines all the ways you can increase the Google authority (and thus the ranking) of your website. I...

Drip marketing comes from a marketing tenant that prospects need to see or read your message multiple times before doing business with you. In technology...

Ever wonder the keywords your competitors are targeted? Or how much they are paying for a click on a term Google Adwords? How about approximately...

I feel the holiday week is always a good time to look at marketing best practices. The phones are not ringing off the hook and...

There is some interesting information in this Forbes article on why you should continue to advertise during a recession. I know, you are thinking these...

TechTarget and Google released an excellent report on how IT pros use search during the purchasing process. One data point is IT buyers use the...

Read a great article in Entrepreneur by Robert Kiyosaki on reasons to keep up your marketing campaigns during bad economic times. The six week cycle...

Great article by Ian Howie on Wordtracker’s site. We find many companies to a decent job of keyword search, a mediocre job of ad copy...

This weekend I came across Visuwords – a visual online dictionary/thesaurus. It’s a powerful visualization tool because it lets you see the relationship between words...