Marketing Tips Archives - Page 4 of 46

Marketing Tips

Still using Google’s Universal Analytics? It’s time to switch to GA4

Your Google Analytics account will sunset next year. Are you ready? The original Google Analytics, or Universal Analytics as it’s also known, is going away.…

Brian ShillingMay 23, 2022

Marketing Tips

Marketing to the healthcare C-suite: Who to target for your health IT product

Gartner reports show that complex B2B solutions involve a purchasing committee of 6–10 individuals, each spending 45% of their buying journey on independent research. Committee-based…

Brian ShillingFebruary 2, 2022

Marketing Tips Public Relations

Digital Advertising or PR? Which to choose when you can afford only one

Newly-funded startups or companies launching their first marketing engagement often struggle with which marketing channels to pursue for a given budget. After website optimization, content…

Chris SlocumbJanuary 25, 2022

Content Marketing Marketing Tips

Should medical devices companies market products to doctors, patients, or both?

The average American spends about $400 on each medical device they use, so the decision to market solely to HCPs, patients/consumers, or both is a…

Brian ShillingJanuary 7, 2022

Marketing Tips

Why SEO is important for medical device companies

If you had not considered the importance of search engine optimization previously or had it as a critical element of your marketing efforts, now is…

Brian ShillingNovember 30, 2021

Marketing Tips

Brand building: The foundation for a solid medical device marketing plan

When marketing medical devices, many companies jump right into lead generation initiatives. But to market a device properly, you first need to get your marketing…

Brian ShillingNovember 16, 2021

Marketing Tips

Fog of COVID-19 war? 5+ keys to avoid marketing burnout

It’s been a whopper of a year for everyone, but especially for marketers in health tech and biotech companies. The military uses the phrase “fog…

Chris SlocumbOctober 26, 2021

All Posts Marketing Strategy Marketing Tips

The patient experience B2B marketing guide

Map how your product/service fits into the patient journey Even though the B2B health tech marketer’s primary goal is to reach buyers at healthcare organizations,…

Melanie HilliardSeptember 20, 2021

Marketing Tips

Still using Google’s Universal Analytics? It’s time to switch to GA4

Marketing to the healthcare C-suite: Who to target for your health IT product

Digital Advertising or PR? Which to choose when you can afford only one

Should medical devices companies market products to doctors, patients, or both?

Why SEO is important for medical device companies

Brand building: The foundation for a solid medical device marketing plan

Fog of COVID-19 war? 5+ keys to avoid marketing burnout

The patient experience B2B marketing guide

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