Marketing Strategy Archives - Page 9 of 17

From seed to sale, cannabis companies grow their marketing

With the legalization of cannabis sweeping the nation, this is the time for the go-getters to start cannabis businesses—many already have. Stephanie Miles in Street…

Chris SlocumbNovember 18, 2019

Marketing Strategy

Have a scary costume, not scary marketing 👻

October is my favorite month by far. I wish my birthday was in October, to make the month that much more magical. I’m even getting…

Brian ShillingOctober 11, 2019

Marketing Strategy Sales

Think beyond nurture for marketing automation

Your marketing automation (MA) tool is a powerhouse. It’s the technology machine to your marketing. Like the ESS is to your Tesla or the Nest…

Marla SokolowskiAugust 30, 2019

Marketing Strategy

The 5.6 billion reasons you should invest in SEO, even for niche products

For the past 10 years, I’ve entered into friendly bets with the leaders of new clients that they will close at least a few deals…

Chris SlocumbAugust 22, 2019

Marketing Strategy

Victory lap marketing: What sensational leaders do

Leading a marketing team that delivers is not easy. There are more accountability demands on marketing leaders than ever before. You must show how you…

Chris SlocumbJune 4, 2019

Marketing Strategy

Get the most out of your marketing agency

Any kind of new relationship is exciting and takes some adjusting — whether personal or professional. Partnering with a marketing agency is similar. When both…

Brian ShillingMay 29, 2019

Marketing Strategy

How to avoid ineffective campaigns and burnout

Marketing is a marathon, not a sprint. Clarity Quest President, Chris Slocumb, explains in a recent MarketingProfs article how marketers should promote like athletes, not…

Brian ShillingApril 26, 2019

Marketing Strategy

Book review and takeaways: This is Marketing by Seth Godin

Having recently finished reading Seth Godin’s latest book, I have to say it’s one of my favorite marketing books ever. There’s actionable, extremely current advice…

Chris SlocumbApril 22, 2019

Marketing Strategy

From seed to sale, cannabis companies grow their marketing

Have a scary costume, not scary marketing 👻

Think beyond nurture for marketing automation

The 5.6 billion reasons you should invest in SEO, even for niche products

Victory lap marketing: What sensational leaders do

Get the most out of your marketing agency

How to avoid ineffective campaigns and burnout

Book review and takeaways: This is Marketing by Seth Godin

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