Marketing Strategy Archives - Page 8 of 17

Marketing Strategy

Making it feel in-person: Events during COVID

So we all had our (B2B) marketing plans significantly disrupted when tradeshows were canceled, rescheduled, or put on hold! Many of us have pivoted to…

Lindsay GrothSeptember 3, 2020

Marketing Strategy

HIMSS21 … hotter than ever

It’s official, the annual HIMSS Conference in 2021 has been moved from its original date in March to August 9 - 13. That’s right, Las…

Melanie HilliardAugust 11, 2020

Marketing Strategy

Disallowed Google, Bing, or LinkedIn Ads? Investment in search engine optimization can get your company around ad restriction hurdles

When the COVID-19 pandemic hit, the big digital ad companies became extremely conservative and disallowed pay-per-click advertising related to coronavirus topics. The advertisers implemented a…

Chris SlocumbJuly 27, 2020

Marketing Strategy

Marathon or sprint, SEO leads to lasting revenue and lead generation for life sciences companies

We consistently recommend search engine optimization to our clients (and to anyone who will listen—sorry random person in the grocery store checkout line) because it…

Brian ShillingJune 30, 2020

Marketing Strategy

Product positioning and the evolving needs of health tech buyers in a post-COVID-19 world

When the COVID-19 global pandemic resulted in stay-at-home orders and employees began working from home full-time, we knew the way we worked was starting to…

Melanie HilliardJune 12, 2020

Marketing Strategy

7 smart ways to spend your trade show budget when the exhibit hall is closed

Melanie HilliardApril 22, 2020

Marketing Strategy

3 opportunities to strengthen organizational resilience in uncertain times

This post was inspired by Paths for Organizational Resilience by Regan MacBain Traub, CPC of The Human Resource Consortium. The COVID-19 outbreak is changing the...

Chris SlocumbMarch 30, 2020

Marketing Strategy

Data, demographics and the healthcare consumer: health tech market trends

It’s critical to understand the trends in your industry when developing and implementing an effective marketing strategy. A survey of recent articles, reports and webinars...

Melanie HilliardFebruary 10, 2020

Marketing Strategy

Tech marketers guide to budget setting in 2020

It’s not uncommon for marketing leaders at small-to-mid sized tech companies to kick-off the new year with a request from their executive team to evaluate...

Chris SlocumbJanuary 14, 2020

Marketing Strategy Marketing Tips

Outsource versus in-house marketing comparisons

Hiring new talent is an important decision and big investment for any company. Before hiring a marketing executive or expanding your marketing team, consider these...

Brian ShillingDecember 15, 2019

Marketing Strategy

Making it feel in-person: Events during COVID

HIMSS21 … hotter than ever

Disallowed Google, Bing, or LinkedIn Ads? Investment in search engine optimization can get your company around ad restriction hurdles

Marathon or sprint, SEO leads to lasting revenue and lead generation for life sciences companies

Product positioning and the evolving needs of health tech buyers in a post-COVID-19 world

7 smart ways to spend your trade show budget when the exhibit hall is closed

3 opportunities to strengthen organizational resilience in uncertain times

Data, demographics and the healthcare consumer: health tech market trends

Tech marketers guide to budget setting in 2020

Outsource versus in-house marketing comparisons

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