Marketing Strategy

Earlier this year, I presented a talk about my love-hate relationship with HubSpot at the Healthcare and IT Marketing Conference (HITMC22) in Foxborough, MA. Based…

In 2022, the question for B2B healthcare technology companies is not whether or not they should launch a video marketing strategy, but when. Video marketing…

SEO is a marketing tool that can help your company generate leads and credibility. While most marketers rightly focus on Google and Bing, the search…

Are you putting together a detailed 12-month marketing plan to support your biotech, healthcare tech, IT, or investment firm's business objectives? Don't dismiss Microsoft Advertising…

My average LinkedIn post gets 50-200 views and a few likes. I get a few more if I include a personal video. But they don’t…

I respect people who have decided not to eat meat, but I am not one of those people. I love fruits, vegetables, and MEAT! So…

Measuring B2B marketing success is one of the most common challenges clients struggle with. OKRs (objectives and key results) is a goal-setting framework marketers can…