Marketing Strategy

When it comes to identifying the B2B leads most likely to convert to a sale, it’s like trying to find a needle in a haystack,…

All B2B marketers have been guilty of leaning on overused buzzwords and cliches. We breathe the same air and read many of the same books,…

Pharma & Payers The intersecting relationship between pharmaceutical companies and payers is increasingly important. As the payer voice (data, panels, etc.) is being brought in…

Over the past few years, especially during the pandemic, we heard the acronyms for health economics and outcomes research (HEOR), real-world evidence (RWE), and real-world…

Elon Musk bashing is a popular pastime these days. Twitter mavens and marketers decry massive changes made to their beloved social media platform since the…

In 1999, then-President Bill Clinton declared January 2000 National Biotechnology Month. While public interest has waned over the years, the COVID pandemic highlighted the need…

Top marketing agencies often follow best practices to ensure they deliver high-quality, effective marketing campaigns for their clients. I’m hearing a lot from companies frustrated…

In the last two years, has there been an industry newsletter or conference that doesn’t mention the importance and value of integrating real-world data (RWD)…

As B2B marketers dive into next year’s marketing budget, it’s also time to consider fresh ideas to include in your marketing plan. For marketers everywhere,…