Content Marketing Archives - Page 9 of 12

Content Marketing

HIMSS15 by the Numbers

The year’s biggest healthcare IT trade show is upon us once again. That’s right, it’s time for HIMSS! It seems like just a few weeks...

Brian ShillingApril 3, 2015

Content Marketing

Clarity Quest to Host #HITMC Twitter Chat: Marketing to the C-Level

The Healthcare IT Marketing and PR Conference (#HITMC) is holding Twitter Chats every other week leading up to their second annual event May 7-8, 2015...

Brian ShillingMarch 18, 2015

Content Marketing

What’s Driving Healthcare Decision Makers?

When marketing to key decision makers in the healthcare industry – or any industry – an effective marketing strategy starts with knowing your target customers,...

Brian ShillingJanuary 13, 2015

Content Marketing

How The Best Content Marketers Track Success

If you’re in the field of content marketing or have even thought about implementing a content marketing initiative, chances are you’ve struggled with tracking the success...

Brian ShillingDecember 2, 2014

Content Marketing

If You Build It, Will They Come?

Many content marketers take a Field of Dreams “If you build it, they will come” approach when it comes to content creation: Build as much...

Brian ShillingOctober 16, 2014

Content Marketing

Marketing Challenge of the Month: The Ideal B2B Content Mix

The Challenge Defining the ideal content mix for a B2B content marketing strategy. What’s the Right Mix of Content for B2B? With the rise of “content...

Chris SlocumbAugust 11, 2014

Content Marketing

The Right Mix of Content For Effective Marketing

I recently saw a statistic that best-in-class marketers use 65% original content, 25% curated content, and 10% syndicated content in their content marketing mix. If...

Chris SlocumbApril 30, 2014

Content Marketing

LA2M Presents: Marketing Challenges for Healthcare

On Wednesday, April 9th, LA2M will host Jeff Scott of Duffey Petrosky for a presentation on the unique challenges of marketing in the healthcare industry....

Brian ShillingApril 7, 2014

Content Marketing

Hospitals Gain Video Viewership

In the realm of healthcare marketing services, it’s often easy to overlook video. After all, it’s expensive and time consuming to produce quality video. However,...

Brian ShillingJuly 19, 2013

Content Marketing

HIMSS15 by the Numbers

Clarity Quest to Host #HITMC Twitter Chat: Marketing to the C-Level

What’s Driving Healthcare Decision Makers?

How The Best Content Marketers Track Success

Top 20 Content Marketing Resources

If You Build It, Will They Come?

Marketing Challenge of the Month: The Ideal B2B Content Mix

The Right Mix of Content For Effective Marketing

LA2M Presents: Marketing Challenges for Healthcare

Hospitals Gain Video Viewership

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