Content Marketing Archives - Page 6 of 12

Content Marketing

How to Overcome Content Marketing Pushback

Whenever a marketing tactic or strategy earns “mainstream” popularity, two things inevitably happen: The number of marketers and agencies using the tactic/strategy soars The number...

Brian ShillingJuly 5, 2016

Content Marketing

Personalized Interactive Content is Vital for Speeding Up the B2B Purchase Cycle

Even relatively small purchasing decisions now must get signoff by multiple stakeholders. When selling services to healthcare, biotech, and technology companies, our marketing agency typically...

Chris SlocumbJune 28, 2016

Content Marketing

Mach7 Named a Leading VNA/AICA Provider

Congratulations to Mach7 Technologies! Mach7 was recently named a leader in the IDC MarketScape: U.S. Healthcare Provider VNA/AICA Unstructured Data Platforms for Integrated Care 2016 Vendor...

Brian ShillingJune 20, 2016

Content Marketing

Sales and Marketing Alignment: Collaborate or Die Trying

Clarity Quest recently spoke for the third time at the Healthcare IT Marketing and PR Conference in Atlanta. The HITMC community has grown over the...

Brian ShillingApril 27, 2016

Content Marketing

B2B Buyer-Vendor Relationships

What qualities make a buyer willing to conduct business with a vendor? Three highly valued traits in business relationships are trust, personal relationships, and responsiveness,...

Brian ShillingApril 20, 2016

Content Marketing

B2B Nuggets: HIMSS16 Themes, Successful Entrepreneurs & Sales Content

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them...

Brian ShillingMarch 12, 2016

Content Marketing

Sales: The Missing Link Between Marketers and Customers

The sales team can serve as a critical link between the customer and the marketing team. Marketing can and should leverage the sales team’s connections...

Brian ShillingFebruary 24, 2016

Content Marketing

Communicating with C-Level Healthcare Executives

In a recent LinkedIn post, Chris Slocumb details 6 essential elements for marketing to C-level healthcare executives. Often, C-level approval is necessary for organization-wide changes to...

Brian ShillingFebruary 20, 2016

Content Marketing

B2B Nuggets: Innovative Surgery Centers, Creative Ideas & Decoding Your Audience

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them...

Brian ShillingDecember 26, 2015

Content Marketing

How to Overcome Content Marketing Pushback

Personalized Interactive Content is Vital for Speeding Up the B2B Purchase Cycle

Mach7 Named a Leading VNA/AICA Provider

Sales and Marketing Alignment: Collaborate or Die Trying

B2B Buyer-Vendor Relationships

B2B Nuggets: HIMSS16 Themes, Successful Entrepreneurs & Sales Content

Sales: The Missing Link Between Marketers and Customers

Communicating with C-Level Healthcare Executives

B2B Nuggets: Innovative Surgery Centers, Creative Ideas & Decoding Your Audience

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