Content Marketing Archives - Page 4 of 12

Content Marketing

What’s the difference between copywriting and content writing?

Copywriting and content writing are pretty different, but both require a thoughtful and intentional approach when writing. While each functions differently for your overarching marketing…

Rayna SouthartMay 26, 2021

Content Marketing

Drip, lead nurture, email campaigns. What’s the difference?

Drip Campaigns. Lead Nurturing. Email Campaigns. Workflows. Using all of these terms interchangeably? We sympathize. Content may be King, but Email is its Queen in…

Lindsay GrothMarch 15, 2021

Content Marketing

From flat to all that, 7 tips for writing headlines with a punch

It doesn’t matter how great your content is if your audience doesn’t get past the headline. The headline is your chance to grab your reader’s…

Melanie HilliardJanuary 25, 2021

Content Marketing

Lead generation success: developing the right content for every stage of the buyer’s journey

In setting up our clients’ lead generation campaigns, one of the most common questions I hear is what type of content works best. The answer…

Marla SokolowskiJune 10, 2020

Content Marketing

Write Your Mind: How to Add Sincerity to Your Marketing

“Sincerely.” That’s an antiquated word, don’t you think? You really only see it in email signatures, or when you send a handwritten thank you note...

Brian ShillingDecember 10, 2018

Content Marketing

Content Marketing Hurdles: They’re Real, But Here’s How You Can Jump Them

Every year, the Content Marketing Institute (CMI) does a massive survey to identify content marketing trends from every angle: industry, location, agency, in-house, budgets, technology,...

Brian ShillingNovember 15, 2018