Branding Archives - Page 3 of 8

Branding

Branding basics: find your why

Simon Sinek’s philosophy that “people don’t buy what you do, they buy why you do it” is one of the guiding principles the Clarity Quest…

Melanie HilliardSeptember 1, 2020

Branding Clients

Leading biomaterials company launches new brand identity and website

After the merger of Key Biologics and Astarte Biologics, Key Biologics Holdings turned to us to rebrand and remessage the combined entity and launch a…

Chris SlocumbJune 3, 2020

Branding Marketing Tips

Brands we (still) love in 2019

Everyone has certain brands they like and are to which they are loyal. It might be tagline, the quality, the images, aesthetics, humor, or something…

Chris SlocumbDecember 5, 2019

Branding

No, you can’t use Comic Sans! How to choose the perfect font for your logo

Is your logo living up to its fullest potential? Is it giving off the best first impression possible? In many cases, the font used in…

Casey FrushourJuly 24, 2019

Branding

Presenting logo design concepts in a way that gets to an optimal result

A brand identity is the most important visual element of a company or product. As Seth Godin writes, "Your promise is your brand...a logo is…

Casey FrushourJune 20, 2019

Branding

5 ways to earn brand attachment through content marketing

In a recent post on MarketingProfs, Clarity Quest’s Branding and Digital Marketing Director, Brian Shilling, gave tips on using strategic content marketing to transform a…

Brian ShillingApril 11, 2019

Branding News

Welcome to our new look: Clarity Quest’s 2019 brand identity overhaul

If you are a frequent visitor, you’ll notice lots of changes on the Clarity Quest site. If you’re new, welcome! We’ve spent the past year…

Chris SlocumbApril 3, 2019

Branding

The Evolution of Tech Logos

For cutting edge design inspiration, we study a combination of top-performing companies and innovative start-ups. In particular, we often look to tech hubs for the...

Brian ShillingJanuary 22, 2019