Brand vs. product marketing: What’s the difference?
Melanie HilliardAugust 1, 2023
Top 3 healthcare graphic design trends we’ll see in 2023
Graphic design trends are fun to discuss, explore, and use if they make sense for your healthcare brand — that's a big if. Yes, animations…
Casey FrushourJanuary 18, 2023
Viva Magenta! What to know about Pantone’s 2023 Color of the Year in marketing
It's deep. It's rich. It's … not purple. It's Viva Magenta, Pantone's 2023 Color of the Year. Is it in your brand palette? Should it…
Casey FrushourJanuary 3, 2023
7 B2B product naming best practices
Would a rose by any other name smell as sweet? When it comes to naming a new product, our colleagues in the pharmaceutical industry have…
Melanie HilliardDecember 19, 2022
Factors that improve your ad designs: Color and contrast
"Design is the silent ambassador of your brand" - Paul Rand In the world of marketing, design can set you apart from the competition. Understanding…
Casey FrushourSeptember 20, 2022
5 secrets to elevating your health tech and life sciences B2B messaging from the tactical to the strategic
Health tech and life sciences B2B technology and SaaS marketers are often mired in tactical messaging. Leading with features and benefits (F&B) is often the…
Melanie HilliardAugust 18, 2022
Consider a logo refresh instead of tossing away years of brand equity
Logo design is one of the many marketing services we provide at Clarity Quest, and many have told us we're quite good at it! Clients…
Casey FrushourApril 8, 2022
