Marketing Tips

Love this quote from Rich Scheferen’s excellent blog series on building credibility…. “MARKETING ISN’T A CAMPAIGN… IT’S A COMMITMENT!!!” It’s a commitment to a relationship....

Microsoft Adcenter Lab’s Demographic Prediction tool is pretty interesting. I have no idea how accurate it is, but it’s informative to compare one site or...

While I normally don’t do product reviews on this blog, this one warranted it. For 10 years, I’ve owned HP printers…everything from low end throw...

Check out this interesting post by Andy Edmonds on using Google Analytics to monitor your brand. I tried it on a couple of accounts and...

Last week we reported that ICANN(Internet Corporation for Assigned Names and Numbers) will be allowing customized top level domains starting sometime in 2010. ICANN is...

If you’re looking for a more direct and personal way to interact with consumers, instead of sending them to your company’s Facebook page or Twitter...

Digital Asset Optimization (DAO) is the part of a change companies are implementing to meet online consumer search needs. DAO is different from Search Engine...

I just finished reading Malcolm Gladwell’s new book Outliers: The Story of Success. While it details how a person’s environment, cultural background and lucky breaks...

“Social Media Marketing” has become a trendy catchphrase in today’s business world. Social media sites have made it relatively simple to set up free accounts...

Business development and sales teams at small-to-midsized technology companies are stretched thinner than ever, if they even exist at all. Marketing automation systems (also known...