So many tech companies, especially startups, gloss over the importance of consistent branding. I was searching for a blog and came upon Dawud Miracle’s blog. I liked the look and content of his posts so I scanned a few. About halfway down the page I instantly recognized a home remodeling photo of one of our website clients’ Meadowlark Builders. At the time I didn’t know Dawud lived in same town (Ann Arbor) as I did. But I instantly knew that kitchen was a Meadowlark remodel. Their kitchens have a particular look. Meadowlark’s work along with their logo, website and collateral IS their brand.
Well it’s just as important for your tech company to have a look and feel in marketing materials, online presence and even public relations that instantly identifiable. We often talk to $20M and $30M companies with online retail presences that don’t have a style guide.
Here’s the bare minimum you should have in a style guide:
Check out our marketing portfolio and you’ll see the application of style guides across website, collateral and advertising. Thanks to Cathy Colson our creative director for the style guide list. Stay tuned for an upcoming post on advanced style guides.
