Categories: Public Relations

Best Time to Issue a Press Release

Many of the lower cost press release distribution services are now allowing you to specify a distribution time. I’m often asked “what time of day should I issue a release”?

Unless you are trying to stem a crisis requiring an immediate release, I have found 7:30am-8:00am in your “target timezone” to be the most effective. Note your “target timezone” may be different than the location of your business. For example, if your technology business is in Dallas but you want to reach out to the San Francisco tech media, a 7:30am PST release would be advisable.

I would be interested what others have found to be most effective in terms of timing.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.