Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Overcoming 6 Common Website Mistakes
If you’re wondering why your website is not bringing in results then check out Maria Mincey’s list of common mistakes. Some of these are quick fixes such as landing pages or not having original content. Make sure your website isn’t falling prey to these errors!
Make sure you are up to date on 2014 advertising trends so that you can integrate and update your own media strategies and campaigns. Yuval Brener explains these trends and gives some great examples to keep in mind for your own ads!
Mobile Advertising Measurement: Winning the Long Game
If you currently have a mobile app or have one in the works Jennifer Wong has some great tips for measuring its success. Whether it’s the amount of user registration or purchases, these are things that can be helpful in determining an app’s performance.
Watch Time Now Impacts Facebook News Feed Video Rankings
If videos make up a large majority of the content you post on Facebook then check out Lisa Lacy’s article. She shares news about the changes that are in place on Facebook regarding the amount of videos that are going to be visible in each user’s News Feed.
How to Write Better Copy While Barely Trying: 6 Foolproof Tips
Lisa Barone shares some important tips for creating copy on your website. Customers on your site are making judgments of you based on the copy you use so make sure that you are writing well!
Forget Big Content – Small Content Is Critical to Search Success
According to Simon Penson big content is not necessary, but small content is the way to get your audience’s attention. He offers some great suggestions on how to go about that from thinking about social data to creating a content plan.