Check out some of the great marketing posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Twitter Engagement Unmasked
Eric Enge’s study of over 4 million tweets identifies several factors that drive engagement on Twitter. A must read for any avid Twitter users!
US Online Ad Revenue Growth Continues Unabated in Q3
Q3 of 2014 set yet another ad revenue growth record, climbing 17% year-over-year. Learn more about the record-setting growth of online advertising.
Making Analytics Accountable
According to a BSA study, 56% of enterprise executives predict analytics will contribute to at least 10% of their growth in 2015. Read on to learn more from the data analytics survey!
Top Drivers of Increased Spending on Digital Brand Advertising
Marketers continue to invest more in digital advertising to increase brand awareness. Learn the top 5 factors contributing to the growth.