Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Why Business Leaders Must Familiarize Themselves with United Nations Goals
The United Nations recently adopted the 2015 Sustainable Development Goals, outlining 17 areas aimed to be improved by the year 2030. Lisa Petrilli believes all businesses should familiarize themselves with these sustainable development goals. Pursuing these goals will lead to increased business partnerships and equality.
Advertisers’ Spend On Facebook Retargeting Up 31 Percent YoY
A new study from AdRoll revealed advertisers are continuing to increase their spending on Facebook retargeting. This study also indicated B2B advertisers spend the most on Facebook retargeting.
4 Ways To Streamline Your Marketing Strategy
Steve Olenski shares 4 ways to streamline the process of attracting prospects and converting leads into loyal customers. These recommendations include utilizing software, maximizing resources, marketing to a particular demographic, and using geo-targeting.
Trends in B2B Content Marketing
According to the sixth annual Content Marketing Survey, 88% of respondents reported using content marketing. When asked to rate the maturity of their organization’s content marketing efforts, the largest portion of respondents chose “adolescent.”