Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
The Uberpreneur: How an Uber Driver Makes $252,000 a Year
Business opportunities are found even in the most unexpected places. Always be prepared to sell your company, as this Uberpreneur teaches us.
How Smartphone-Owning Millennials Expect Brands to Use Technology
These insights into Millennials’ mobile and technology expectations will give companies a better idea of where to invest in new technology.
The Super Bowl is a Missed Advertising Opportunity with Millennials
Despite spending millions of dollars for 30-second Super Bowl ads, most big brands miss the mark when it comes to influencing brand perceptions and driving behavior among Millennials during the year’s biggest television event.