Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
Top 5 Marketing Data Trends of 2015
Relevate’s post discusses the major data-driven marketing trends to look out for in 2015, including personalization, microtargeting, and big data.
2015 State of Marketing
Salesforce offers a comprehensive look at the state of marketing heading into 2015, including detailed statistics on global and US B2B and B2C marketing trends in email, mobile, social, and more. Definitely worth the download.
The Mobile Game Is On (For Every Brand)
Is your company considering launching a mobile app? You’re not alone. 34% of marketers worldwide plan to launch an app in 2015. Salesforce VP of marketing insights, Jeffrey Rohrs, offers 6 tips for making your mobile app a success.
The 5 Types of Angel Investors
Todd Vernon discusses the 5 types of Angel Investors entrepreneurs may encounter, as well as tips for choosing the best type of investor for your budding company.
