Categories: Marketing Tips

B2B Nuggets: Social Platforms, Creative Research & Changing Our Game

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

B2C and B2B Marketers Name Their Most Important Social Platforms
Explore different platforms of social media marketing, ranked in adoption and effectiveness by marketers.

Simple Steps for Conducting Creative Content Research
Hannah Smith’s post on the Moz blog advises marketers on research methods to establish creative content that targets consumers.

Google Exec Says B-to-B Marketers Need to ‘Change Our Game’
Jim Lewinski highlights the value of creating a mobile experience to better reach millennial B2B buyers.

3 Essential Principles For Growing Your Business in the Age of Technology
Building relationships remains critical to success. Learn tips to maintain lasting professional connections.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.