Categories: Marketing Tips

B2B Nuggets: Shrinking SERPs, HIT Cloud & the $35 Logo

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

Extraordinary Design Lessons From 4 Companies That Changed the World
How a $35 logo turned into one of the most powerful brand symbols in the world, and more design stories and lessons.

The Incredible Shrinking SERP
Dr. Pete of Moz.com details the decreasing number of page one organic search results available on Google.

One Third of HIT Services Delivered Through the Cloud
Learn what’s leading many healthcare IT decision makers to adopt cloud services – and what’s holding back others.

Senior Digital Marketers’ Top Priorities and Challenges
Effective storytelling is both the highest priority AND the biggest challenge for digital marketers. See what other priorities and challenges round out the list.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.