Happy Valentine’s Day!
Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
10 Ways to Design an Effective Pricing Page
Website Magazine gives SaaS companies 10 strategies for designing engaging pricing pages that speak to customers, provide clear information, and alleviate uncertainties to close the deal.
Most Valuable Features of a Marketing Automation System
Ascend2’s global study highlights marketing, sales, and business professionals’ most valued and requested marketing automation features. What are your top marketing automation objectives?
Marketing to Millennials? Net Perception Is Everything.
Evan Burns of Inc. Magazine discusses the value of brand advocates and the influence of proximity marketing when targeting millennials.
B2B and B2C Digital Marketing Tactics, Compared
This survey highlights the primary online marketing revenue drivers for B2B and B2C companies. Email marketing has the biggest impact on revenue for B2B companies, while B2C has the most success with paid search.
