Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
Getting from ‘Why Should I?’ to ‘Why Not?’: Real Marketing Leadership
Learn communication tips for discussing marketing objectives with both internal and external teams. This article explains the importance of creating “frictionless clarity” during marketing conversations with stakeholders.
Complete Guide to Google Tag Manager
This comprehensive guide details Google Tag Manager and the benefits to both marketers and IT departments.
Marketing Investment Moves Growth Needle for iDashboards
Shadan Malik, president & CEO of iDashboards, an enterprise software solution company, attributes the company’s growth to increasing their focus on marketing.
Marketers: Lead Gen Effectiveness Improves; Email Most Effective
A recent survey of marketing professionals revealed email as the most effective vehicle for lead generation.
