B2B Nuggets: Quality vs. Quantity Blogging, Lead Generation & Creating Fabulous Content

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
HubSpot’s Marketing Blog conducted a 6-month study searching for the optimal editorial strategy. This study sought to answer the question: what types of content do your followers like to read, and how often do they want to view it?

Content Strategies Not Optimized For High-Quality Lead Generation, Say B2B Marketers
A recent survey of senior marketers revealed only 15% believe their demand generation strategies are highly or very effective. Marketers vary in their definition of a high-quality lead.

From Editorial Calendars to SEO: Setting Yourself Up to Create Fabulous Content
Isla McKetta, on the Moz Blog, shares her creative process for generating content. This process is explained from the initial organization with editorial calendars to the final stages of feedback and editing.

15 Places You Should Be Sharing Your Blog Posts (Other Than Facebook And Twitter)
Sujan Patel recommends a variety of platforms for sharing your content including Triberr, BizSugar, Instagram, Scoop.it, and StumbleUpon. Are you utilizing these promotion opportunities?