Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
Successful Website Design Projects Begin With Solid Project Scoping
Great web designers strive to identify client expectations clearly at the beginning of every project. Throughout a web design project, ongoing communication is critical to lead to cohesion and success.
Best Practices for Implementing a Winning Account-Based Marketing Strategy
Account-based marketing strategy requires sales and marketing departments work together. These departments must collaborate on identifying target markets, creating messaging, and establishing delivery channels.
Why Meaning Will Ultimately Determine Your Brand’s Content Marketing Success
Learn recommendations for developing meaningful brand content. One key suggestion is to focus on creating one large content piece per month, which allows you to develop a more detailed and well-researched piece.
Where Do Marketers Spend the Most Time on Digital Campaigns?
A recent survey of marketers revealed strategy and planning as the most time-consuming aspects of digital marketing campaigns. Marketers also devote a significant amount of time to design and content.
