B2B Nuggets: Podcasts & Content Marketing

Check out some of the great business, healthcare, and technology content we’ve found this week. Each of these pieces contains some valuable information, so give them a quick view! Feel free to add your recommendations to the comments section below. This week, we have been exploring how podcasts can contribute value to a content marketing strategy.

Here are some of the top posts we’ve discovered on podcast marketing:

This Week in Content Marketing: How to Create a Successful Podcast

In this episode of “PNR: This Old Marketing,” Joe Pullizo and Robert Rose share their perspectives on what makes a podcast successful. Some major traits of popular podcasts include consistency, authenticity and upbeat energy. Using a podcast to deliver personal content helps connect with your audience. When making a podcast, Robert recommends recording two copies of the audio through Skype and then using Audacity to meld the two recordings together. This method creates higher sound quality on both sides.

How To Start A Podcast as a Content Strategy

Podcasts can be a valuable part of a content marketing strategy for your business. Check out this article to learn the benefits of producing an interview style podcast. Some advantages include establishing relationships with thought leaders, becoming an authority, and reaching a niche market.  In addition, by providing detailed show notes, you can drive traffic from the podcast to your website.