Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Passive Wi-Fi Analytics Set to Revolutionise Live Event Evaluation
A new technology, by Storesense Expo, will use location-based passive Wi-Fi analytics to change the way marketers measure live event success. This technology will use smartphones to track the movements of attendees across conferences and show floors.
Mood Boards provide a way to collaborate with clients and organize ideas. Some tools for creating visual boards are Niice, Invision, Canva, Pinterest, and GoMoodBoard.
Announcing the 2015 Local Search Ranking Factors Results
The 2015 Local Search Ranking Factors Survey revealed a continuation of Google’s trend to reward the quality of all content types. Quality and consistency remain essential.
Which Technologies and Content Types are Rising in Importance for B2B Marketers?
Predictive analytics, big data, lead lifecycle, personalization, and programmatic advertising are expected to rise in importance for B2B marketers in the next 12-18 months.