Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
10 Shocking Facts About Content Marketing Today
If you have an interest in learning more about content marketing then check out this great article by Jayson DeMers. He shares some information that could help you change and develop a better content marketing strategy for your business or organization!
Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began
If you are wondering why your website must translate into mobile form, this article by Rebecca Murtagh gives you the facts. Mobile devices are constantly used to check the internet or access information so do not let your website be inaccessible to these users!
Mobile Site Configuration 101: How to Choose
Are you in the development process for your mobile site? If so check out this great article by Jim Yu. He shares some great tips for deciding which configuration will work best for your business and your customers.
How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time
Start mixing up your PPC Campaign with these helpful tips from Joseph Kerschbaum. He warns against keeping things the same and offers some great advice for transitioning to a new PPC campaign.
How To Tap Into Social Norms to Build a Strong Brand
If you want to build a brand based around social norms and market norms, Bridget Randolph offers some great tips. Use the psychology of social relationships to set your brand apart from others!
According to Greg Gifford, local SEO is essential to your strategy. He offers a great plan to get started promoting your business in this new way along with the work you have already done to get your site to rank organically.
