Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
Twitter CFO (Sort of) Explains Why He’s Overseeing Marketing Department
Many questions have surfaced since Twitter tasked their CFO with running the company’s marketing department, but few answers have been given. It will be interesting to see the results of their campaigns without a marketing professional in charge.
Email Marketing Critical to Success, But Users Are Selling Themselves Short
Email marketing continues to provide one of the highest ROIs of all marketing campaigns (as we can attest to with our successful marketing automation programs). But many users aren’t taking advantage of critical features, highlighting the need for a true email marketing expert to guide your campaigns.
The Reach, Engagement and ROI of Content Marketing vs. Native Advertising
Kelsey Libert’s extensive post on the Moz Blog explores the differences between content marketing and native advertising in terms of cost and effectiveness.
Marketing Leaders Want More Data-Driven, Explorative Team Cultures
Learn how marketers would like to change their team culture to improve the brand experience. Is it time to make some changes to your organization?
