Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
4 Tactics for Managing Your Army of Influencers
If your business is looking to engage with influencers then utilize these helpful tips from Anna Ritchie. She gives some great advice for making sure influencers are handled correctly and not treated in a way that could hinder their creative voice.
3 Ways to Improve Marketing ROI with Video Content
Make sure your content is effective in 2014 with this helpful advice from Michael Litt. Litt recommend using video marketing and shares some helpful tools for making sure it is engaging content!
What Makes Content Shareable & Why It Matters for SEO
Sharing is an essential part of content marketing. Jayson DeMers shares the reasoning behind “shareability” and how to make sure the content you are creating will attract interest.
PNG, GIF, or JPEG? Which is the Best Image Format for Email?
If your business uses email marketing then check out this article by Lauren Smith. She shares how to decide what type of image is the best based on the type of email you are sending to clients. Check it out!
Not Everything in Today’s SEO Has to be Organic
Mark Jackson raises an interesting debate about SEO in his article. Check it out and learn more about how SEO can be done differently based on your business’ needs.