Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
10 Surprising Finds at the HIMSS16 Conference
Did you miss HIMSS16? This slideshow outlines several significant themes from the conference. One major issue was the gender pay gap for Health IT professionals. Another theme was an increasing fear of cyber attacks and concern about security matters. In addition, many healthcare professionals are interested in mobile health apps that allow patients to take greater control of their health at the individual level.
14 Characteristics of an Entrepreneur Bound for Success
This graphic illustrates several features and skills of successful tech entrepreneurs. These traits include persistence, determination, planning, taking risks, and accepting failures. These skills include basic coding ability, accounting, communication, and marketing savvy.
Learn the 5 common mistakes marketers make while developing sales-focused content. This article provides several recommendations to overcome these errors. These tips include investing in a content library and providing training for sales representatives. Sales content should address the buyer’s current concerns.
Smarter Tax Moves For Small Businesses
Read these tips to avoid overpaying on taxes! This article outlines recommendations for small businesses to save money while preparing for tax returns. According to the GAO report, small businesses overpay $11,683 in taxes each year, on average.
