Categories: Marketing Tips

B2B Nuggets: Google Ranking, Real-Time Marketing & Device Targeting

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

Can You Rank in Google Without Links? New Data Says Slim Chance
On the Moz Blog, Cyrus Shepard explains a recent study on the top 50 Google search results for approximately 15,000 competitive keywords. This Moz study illustrates the importance of external links for competitive ranking.

Most Commonly-Used Real-Time Marketing Tactics
Real-time marketing is becoming increasingly important for marketers when building customer relationships. These tactics include social media monitoring and marketing automation tools, such as triggered emails.

Connecting The Dots With Device Targeting
As consumers are becoming more engaged on devices, cross-device data provides greater opportunities for marketers to target buyers.

How to Reach Your Ideal Customer on Social Media
Learn tips for targeting your customer base online including “create exclusivity” and “go broadly narrow”.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.