Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
5 Traits of Successful Female Leaders
Learn the characteristics many successful female leaders have in common, including the courage to break the rules and a strong sense of self.
Content Marketing: What to Measure Beyond Sales and Leads
Explore the benefits of content marketing including customer service, employee engagement, and amplification.
Best Practices: 10 Ways Marketers Can Compete for Micro-Moments
Google recently launched a website on marketing in micro-moments, the small windows of opportunity to reach consumers throughout their days. How can your business utilize micro-moments?
Why Good Unique Content Needs to Die – Whiteboard Friday
Rand Fishkin, on the Moz blog, explains why predicting successful SEO performance today requires more than “good, unique content”. Organizations should instead strive for content that is 10 times better than the competition.