Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Marketers Must Get to Know Digital Natives
Experts predict Millennials will have $1.4 trillion in spending power by 2020 – not to mention their Generation Z counterparts whose combined weekly allowances add up to $44 billion a year. Get to know your next generation of consumers and tech innovators.
Which Digital Channels Are Marketers Best Able to Measure for ROI?
52% of marketers believe they are ‘good’ at tracking ROI for pay-per-click advertising, the only digital channel scoring above 50%. See which channels give CMOs the most difficulty with measuring ROI.
24 Female Hospital and Health System CIOs to Know
Becker’s Hospital Review compiled a list of the most accomplished and influential female CIOs in healthcare.
US Companies with the Best and Worst Customer Experience Ratings in 2015
If your business is looking to establish best-in-class customer experience, follow the lead of these 12 companies.