B2B Nuggets: Customer Passion, E-Commerce & Emergency Management Tools

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.

Here is what we’ve been reading:

How to Convert Customers’ Passions Into Inspiring Content
Learn how Western Union introduced innovative content strategies in a typically conservative industry. These creative strategies include a micro-site centered on home cooking, a comic book, and a special Mother’s Day skit on Jimmy Kimmel.

How Agencies Are Adapting to China’s E-Commerce Boom
With 15.9% of retail sales in China occurring online, the country is now the world’s largest e-commerce market. As a result, many advertising agencies are expanding their e-commerce teams and service offerings to assist with digital operations.

Most Social Media Management Tools Still Lack “Emergency Stop” Button For Times Of Tragedy
Many individuals and businesses have expressed opinions that brands should stop all promotional messages on social media after tragic events. However, most management dashboards lack a simple way to pause all scheduled posts.

Here Are 5 Things VTech Must Do After Its Holidays Data Horror
Hackers recently gained 6.4 million children’s profiles from VTech, a toy company. After this incident, Christopher Heine asked marketing and consulting experts to provide recommendations for VTech executives. These experts suggested VTech stop all holiday ads, improve security, own their mistake, create a sub-brand, and be especially transparent with their customers.