Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Here is what we’ve been reading:
B2B Vendor Websites: What’s Important, and What’s Lacking?
If your goal is form completions for lead generation, check out the items website visitors are most willing to provide contact information for.
The ROI of Content Marketing
Strategies for measuring the ROI of content marketing campaigns in terms of exposure, social shares, links, leads, and sales.
A Unified Attribution Model, Simplified
Disparate reporting can overstate marketing conversions or ignore the impact of first-touch marketing channels. Find out how to attribute marketing leads and sales more accurately.
Why Businesses Should Focus More on Social Responsibility
Monetary incentives aren’t the only benefits younger employers are looking for. Is your business driving social and envi
