B2B Nuggets: Content Marketing, Social Connection, and B2B Buyer Expectations

Check out some of the great business, healthcare, and technology content we’ve found recently. Each of these pieces contains some valuable information, so give them a quick view! If you have an interesting article to share, feel free to add it to the comments section below. This week we researched content marketing strategies, ways to fix the social disconnect, and expectations of business buyers.

27 Tips to Power Your Content Marketing Efforts

As a marketer, you understand the value of producing high-quality content. Doing that all the time though is more robust than it sounds. You may run out of ideas, feel like your content is repetitive, or not feel like you’re reaching your target audience. Today, there’s more content than ever floating around the world wide web, so how do you stand out? 

This infographic includes reinforcing statistics of why content marketing is essential as well as how to produce solid content, fresh ideas, and more! What is your content marketing strategy?

4 Ways to Fix the Social Disconnect

It’s not rocket science that social media is critical for a business. It’s necessary for so many reasons — to reach your target audience, build awareness, advertise, connect, and hopefully make a sale or do business of some sort. This is all rainbows and butterflies, but marketers want and often need to prove the worth of their social media efforts in a quantitative way.

Marketers need to understand how to use social analytics: social data does not equate to social success, but social data does offer business insight. Facebook admitted in a white paper that over 90% of the offline sales driven by Facebook ads come from people that don’t engage, yet 58% of social marketers say engagement is their most crucial success metric. Dive deeper into how to effectively use social media data through this article.

Young Buyers Are Driving B2B Expectations of B2C-Like Experiences

B2B and B2C marketing require different tactics, right? Kind of. People and times are changing, what a surprise! As customer experience becomes such a large and integrated part of our lives, it is transcending B2C transactions into the B2B world. 

Studies show that more than 8 in 10 business buyers want the same experience as when they’re buying for themselves. Additionally, two-thirds of business buyers expect an Amazon-like experience. Check out this article and chart about opinions across generations around the buyers’ expectations for a consumer-like experience.

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