Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
How to Find the Right Writer for Content Creation
If you are looking to hire writers for your next content creation project check out this great article by Jodi Harris. She offers insight into what it takes to craft a piece of content, and it is not what you would expect!
Jon Ball offers some great advice about link building and how to use it effectively. Link building is important to the promotion of your business so check out this article to learn more!
Authorship Badges Removed: Still Worth Setting Up
Although Google users will no longer see a picture of the author next to their written content Google authorship is still good to have! Bill Slawski shares his reasoning for still supporting Google authorship such as the boosted search ranking it gives in some cases and much more!
How to Optimize Your Content Strategy With Social Listening
Social listening is important to every business! Businesses must know what their audience wants to be able to create the content necessary to attract their attention. Justin Freid shares his insight on social listening and how to change your content strategy accordingly!
How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups
If you have thought of using newsletters as a marketing tool, but never gotten started try using Twitter! Travis Bernard shares the way that you can promote your business for free using this social media tool.
Thought Leadership Strategy: A 3-Step Framework for Influencer Outreach
Stephanie Beadell shares her tips for creating an effective outreach campaign. She offers a 3 step process and advice for after the campaign ends and followers begin to share your content. Check it out and see if this process could work for your business!
