Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.
Here is what we’ve been reading:
How to Avoid Contributing to Content Bloat
Do you know what content bloat is and how it could be affecting your site? Julie Joyce has some great tips for recognizing content bloat and some tips for preventing it in the future!
PPC tasks can be overwhelming. Melissa Mackey shares some great ways to navigate the workflow and accomplish daily, weekly, monthly, and quarterly tasks efficiently!
Search Marketing Reporting: 8 Metrics Clients Actually Care About
If you need help compiling your monthly reports then check out this great post by Jamie Smith and see what metrics are essential for your clients to see!
Are We Reaching the End of the Keyword Era?
Dave Schwartz shares some great information about how keyword campaigns are changing and how marketers will have to adapt and broaden their skill set. Check out this post to learn more!
Twitter Lets Users Search for Every Public Tweet Ever Sent
If your business utilizes twitter for social media marketing then check out Dave Neal’s post to learn more about Twitter’s new search feature.
