B2B Nuggets: Brand Terms, Content Quality & Writing Mistakes

Check out some of the great B2B marketing posts we’ve read this week. There is some great and helpful information within all of these so give them a quick read! Feel free to share posts that you’ve read this week also.

Here is what we’ve been reading:

The Challenge of Enterprise Link-Building in a Content Marketing World

Ray Comstock provides some great tips for enterprise level companies and the challenges they face when it comes to content marketing. Check out this helpful article if you are beginning this content marketing challenge!

Brand Terms: To Bid or Not to Bid? [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Bing Ads Study]

If you are interested in learning more about the benefits and downfalls of bidding on your brand terms in paid search marketing campaigns then check out this great article by John Gagnon!

“But How Do I Know if It’s Good?” How You Can Evaluate Content Quality (and Ditch Content Anxiety)

Do you always wonder if the content you are creating measures up to other sites? Learn more about how to truly evaluate your content in this article by Isla McKetta!

5 Ways You’re Wasting Your Customers’ Feedback

Make sure that your company is not using a terrible online feedback system that is not providing your business with helpful customer responses with this helpful post by Isaac Rothstein.

Social Media Writing Mistakes

Lesley J. Vos provides some helpful tips in this post for social media sharing. If you don’t think your social media campaigns are working it might have to do with what you are writing![/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]