Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them a quick read! Feel free to add your favorite post of the week to the comments section below.
Is Apple Watch Advertising Taking a Page Out of Fashion Retailers’ Playbook?
The new advertisements for the Apple Watch feature simplistic design and upbeat music. These ads focus on creating visual appeal as opposed to simulating emotional appeal or story-telling. The short 15-second spots showcase several useful scenarios for the Apple Watch.
LinkedIn Unveils Re-Vamp of Groups, New Recruitment Tools
LinkedIn has introduced an improved version of their Groups feature and an iOs app. These site improvements will allow for more engaging conversations, connecting with your industry’s brightest minds, conversations with people you trust, beautiful interface, and access to the right community,
Social: The Next Big Thing in Ecommerce
Social media tools have a strong potential to merge with e-commerce websites, creating a streamlined online shopping experience for consumers. Social commerce embraces the concepts of user interest, convenience, and social engagement for increased sales.
Hotjar: All-In-One Heatmaps and Feedback Tool
HotJar is an analytics and feedback tool. This platform includes heatmaps, visitor recordings, conversion funnels, form analytics, feedback tools, surveys, and recruit user testers. The heat map feature allows you to see how users interact with your web page.