B2B and B2C companies serve different markets, target different audiences, and inherently face different business and marketing challenges.
According to a study by Salesforce, the top business challenges facing B2B companies in 2015 are new business development, new lead quality, and generating demand for their products and services.
B2C companies on the other hand are primarily focused on using the latest marketing technologies in 2015. Similar to B2B companies, B2C marketers are also focused on the challenge of new business development and customer acquisition.
Clarity Quest helps B2B healthcare an technology companies fill their sales funnels with high-quality, qualified leads. Ask us about our sophisticated marketing automation and email marketing services for demand generation.