How do you de-mystify a product that seems too good to be true?
Let’s be honest—life sciences and healthcare product marketing can be tough, especially in an industry where the stakes are high, and decisions can cost millions.…
Rayna SouthartAugust 6, 2024
5 life science content marketing tips for complex products
Content marketing for complex life sciences products presents unique challenges. These products often involve intricate technologies, sophisticated data, and advanced scientific principles that can be…
Rayna SouthartMarch 1, 2024
Precision marketing in life sciences: How to create hyper-personalized B2B marketing campaigns
Precision marketing in the life sciences represents an opportunity for organizations to take a different, more thoughtful approach to their marketing campaigns. As this sector…
Rayna SouthartFebruary 6, 2024
Essential elements of a marketing plan
Jumping straight into marketing campaigns without thoughtful planning will not yield the results you desire—detailed and strategic marketing plans are essential to reaching your goals.…
Rayna SouthartDecember 11, 2023
CCM 101: Everything you need to know about chronic care management
What is chronic care management (CCM)? CCM is a healthcare model that involves placing patients with chronic conditions into a program that provides continuous and…
Rayna SouthartNovember 13, 2023
Should you create a company Wikipedia page?
Having a company Wikipedia page may seem like an outdated practice. After all, why invest time and resources in creating a page on a platform…
Rayna SouthartOctober 23, 2023
Defending the bottom line: 5 RCM trends healthcare marketers should know about
Hospitals, healthcare systems, and practices are all feeling the revenue heat in 2023. Why is basically every organization feeling strapped for cash? Surprise! COVID-19 messed…
Rayna SouthartMarch 3, 2023
Gobbling up gratitude: What the CQ team is thankful for this year
We’re gobbling up gratitude this year! Learn what the CQ team is thankful for in 2022, fun Thanksgiving traditions they’re looking forward to, and their…
Rayna SouthartNovember 22, 2022
