Melanie Hilliard, Author at Clarity Quest

Sales

Making sense of B2B intent data for niche health tech products

If you read B2B marketing content regularly, intent data is all the rage. Despite its relative affordability, it's still rare to find marketing departments of…

Melanie HilliardFebruary 1, 2022

Content Marketing

Checklist: 5 secrets to proofreading blog content

There’s more to proofing a blog post than checking its grammar. One of the primary jobs of someone proofing a blog post is to increase…

Melanie HilliardJanuary 13, 2022

Clients

Viewgol website brings rebel hero brand to life

Frisco, TX.-based Viewgol contacted Clarity Quest to refresh its brand and expand its marketing footprint for its one-of-a-kind RCM intelligence platform. Clarity Quest kicked-off the…

Melanie HilliardDecember 20, 2021

Marketing Strategy

Write better B2B marketing OKRs

Measuring B2B marketing success is one of the most common challenges clients struggle with. OKRs (objectives and key results) is a goal-setting framework marketers can…

Melanie HilliardDecember 8, 2021

Content Marketing

Know your content: Thought leadership vs. lead generation

Not all content is created equal. While I’m a strong believer in repurposing content, it’s essential to understand the differences between various formats and how…

Melanie HilliardNovember 2, 2021

Marketing Tips Online Marketing

Is your CRM up to the task? 5 questions to evaluate your ABM database readiness

Orchestrating complex account-based marketing (ABM) programs requires a mature marketing automation tech stack and someone who knows its ins and outs. If your organization is…

Melanie HilliardAugust 24, 2021

Content Marketing Marketing Strategy Marketing Tips Online Marketing

Crafting ABM workflows for health IT and biotech: 3 pathways for success

Successful account-based marketing (ABM) programs engage multiple stakeholders who serve varied roles on your target account’s buying committee. The personalized nature of the content you’re…

Melanie HilliardAugust 9, 2021