Melanie Hilliard, Author at Clarity Quest

Clients

Viewgol website brings rebel hero brand to life

Frisco, TX.-based Viewgol contacted Clarity Quest to refresh its brand and expand its marketing footprint for its one-of-a-kind RCM intelligence platform. Clarity Quest kicked-off the…

Melanie HilliardDecember 20, 2021

Marketing Strategy

Write better B2B marketing OKRs

Measuring B2B marketing success is one of the most common challenges clients struggle with. OKRs (objectives and key results) is a goal-setting framework marketers can…

Melanie HilliardDecember 8, 2021

Content Marketing

Know your content: Thought leadership vs. lead generation

Not all content is created equal. While I’m a strong believer in repurposing content, it’s essential to understand the differences between various formats and how…

Melanie HilliardNovember 2, 2021

All Posts Marketing Strategy Marketing Tips

The patient experience B2B marketing guide

Map how your product/service fits into the patient journey Even though the B2B health tech marketer’s primary goal is to reach buyers at healthcare organizations,…

Melanie HilliardSeptember 20, 2021

Marketing Tips Online Marketing

Is your CRM up to the task? 5 questions to evaluate your ABM database readiness

Orchestrating complex account-based marketing (ABM) programs requires a mature marketing automation tech stack and someone who knows its ins and outs. If your organization is…

Melanie HilliardAugust 24, 2021

Content Marketing Marketing Strategy Marketing Tips Online Marketing

Crafting ABM workflows for health IT and biotech: 3 pathways for success

Successful account-based marketing (ABM) programs engage multiple stakeholders who serve varied roles on your target account’s buying committee. The personalized nature of the content you’re…

Melanie HilliardAugust 9, 2021