Melanie Hilliard, Author at Clarity Quest

Branding

5 secrets to elevating your health tech and life sciences B2B messaging from the tactical to the strategic

Health tech and life sciences B2B technology and SaaS marketers are often mired in tactical messaging. Leading with features and benefits (F&B) is often the…

Melanie HilliardAugust 18, 2022

Marketing Strategy

Stop the frustration: 7 HubSpot marketing secrets from a life in the trenches

Earlier this year, I presented a talk about my love-hate relationship with HubSpot at the Healthcare and IT Marketing Conference (HITMC22) in Foxborough, MA. Based…

Melanie HilliardAugust 9, 2022

News

Pride Month Q&A: Why is it important to work in an inclusive culture?

In celebration of Pride Month, the Clarity Quest team shares their thoughts on “why is it important to work in an inclusive work environment? And…

Melanie HilliardJune 17, 2022

News

Pride Month Q&A: How can you be a good LGBTQIA+ ally in the workplace?

To kick off Pride Month, the Clarity Quest team shares their thoughts on the question “how can you be a good LGBTQIA+ ally in the…

Melanie HilliardJune 3, 2022

Marketing Tips

Stop boring your target audience: The 5 best B2B marketing tactics to test now

I was originally planning to write up key takeaways from the HubSpot State of Content Marketing in 2022 for health tech and life sciences marketers.…

Melanie HilliardMay 24, 2022

Online Marketing

9 best practices for crafting the perfect sitemap

You finally got the green light from your leadership team to blow up your current website and start fresh. But where to start with the…

Melanie HilliardMay 3, 2022

News

Let’s talk HubSpot and more IRL: HITMC 2022 preview

I can’t say it enough … the Clarity Quest team simply cannot wait to connect with clients, colleagues, friends, partners, and yes—even our competitors—in real…

Melanie HilliardApril 26, 2022

Public Relations

5 questions: How to evaluate a healthcare speaking opportunity

One of the most common questions we hear from our healthcare marketing clients is how to evaluate a speaking opportunity to determine its value to…

Melanie HilliardFebruary 21, 2022

Sales

Making sense of B2B intent data for niche health tech products

If you read B2B marketing content regularly, intent data is all the rage. Despite its relative affordability, it's still rare to find marketing departments of…

Melanie HilliardFebruary 1, 2022

Content Marketing

Checklist: 5 secrets to proofreading blog content

There’s more to proofing a blog post than checking its grammar. One of the primary jobs of someone proofing a blog post is to increase…

Melanie HilliardJanuary 13, 2022

Melanie Hilliard

5 secrets to elevating your health tech and life sciences B2B messaging from the tactical to the strategic

Stop the frustration: 7 HubSpot marketing secrets from a life in the trenches

Pride Month Q&A: Why is it important to work in an inclusive culture?

Pride Month Q&A: How can you be a good LGBTQIA+ ally in the workplace?

Stop boring your target audience: The 5 best B2B marketing tactics to test now

9 best practices for crafting the perfect sitemap

Let’s talk HubSpot and more IRL: HITMC 2022 preview

5 questions: How to evaluate a healthcare speaking opportunity

Making sense of B2B intent data for niche health tech products

Checklist: 5 secrets to proofreading blog content

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