Brand vs. product marketing: What’s the difference?
Melanie HilliardAugust 1, 2023
Find your mojo with this B2B lead scoring template
When it comes to identifying the B2B leads most likely to convert to a sale, it’s like trying to find a needle in a haystack,…
Melanie HilliardMarch 30, 2023
5 emerging trends in biotechnology marketing
In 1999, then-President Bill Clinton declared January 2000 National Biotechnology Month. While public interest has waned over the years, the COVID pandemic highlighted the need…
Melanie HilliardJanuary 26, 2023
HITMC 2023 preview: 10 years in the making
While a lot has changed in healthcare marketing over the past decade, the one constant has been the support of the HITMC community, which has…
Melanie HilliardJanuary 10, 2023
