Juggling a website redesign? 5 pro tips you may have overlooked
Launching a new website is hard work. Juggling the technical requirements, writing search-friendly copy, designing a compelling user experience, and optimizing your lead generation strategy…
Melanie HilliardSeptember 3, 2024
Effective project management is your marketing strategy’s secret sauce
I’m a firm believer that done is better than great. Lack of planning with a side of perfectionism can prevent you from executing effective marketing…
Melanie HilliardJuly 16, 2024
5 ways your B2B newsletter strategy is failing to deliver
“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin Reaching out to current and potential clients, customers, and…
Melanie HilliardJune 20, 2024
Client onboarding best practices for B2B marketers
With studies showing it can cost upward of 5x more to acquire a new client versus retaining existing ones, everyone in an organization has a…
Melanie HilliardFebruary 20, 2024
AI prompts for better B2B customer journey mapping
If you do a Google search for how many marketing touchpoints it takes to make a sale, the results would have you believe seven or…
Melanie HilliardJanuary 16, 2024
How to give design feedback for better creative deliverables
One of the more challenging aspects of being a marketing leader is giving design feedback. I’m sure you’ve been there—you have an amazing idea in…
Melanie HilliardNovember 6, 2023
