The intersection of the 4 P’s in healthcare: Providers, payers, pharma, and the patient
Pharma & Payers The intersecting relationship between pharmaceutical companies and payers is increasingly important. As the payer voice (data, panels, etc.) is being brought in…
Lindsay GrothMarch 7, 2023
HEOR and RWE and RWD, oh my!
Over the past few years, especially during the pandemic, we heard the acronyms for health economics and outcomes research (HEOR), real-world evidence (RWE), and real-world…
Lindsay GrothFebruary 14, 2023
What life sciences marketers need to know about RWD
In the last two years, has there been an industry newsletter or conference that doesn’t mention the importance and value of integrating real-world data (RWD)…
Lindsay GrothNovember 1, 2022
Employees giving back: Shenanigans and Shemammorgrams
Got your attention? The American Cancer Society and the University of Michigan Softball team have partnered for the past 13 years and raised $1,396,498 to…
Lindsay GrothOctober 26, 2022
TruLite Health: Sparking change, reducing bias, and building trust within diverse populations
TruLite Health, a company offering the first enterprise-wide health equity platform to address racial and ethnic health disparities at the point of care, sought out…
Lindsay GrothOctober 18, 2022
Building an SEO strategy today for a product of tomorrow
Building an SEO strategy in healthcare tech, biotech, or medical device is never described as easy. But it can be incredibly challenging when you need…
Lindsay GrothSeptember 7, 2022
Learn from my marketing mistakes
I think it’s safe to say all marketers have made a mistake or two during their career. Which, unless you’re a robot, is totally normal…
Lindsay GrothAugust 24, 2022
