David Gomez, Author at Clarity Quest

Online Marketing

Clarity Quest’s Updated KPI by Content Type Matrix: the update our LinkedIn followers requested

If you follow us on LinkedIn, or Chris, our President, and Founder, you may have seen Chris’ viral post on a KPIs by Content Type…

David GomezJuly 1, 2022

Online Marketing

The importance of “clarity” in web messaging

If you are a healthcare tech or life sciences company that does innovative work, you've probably spent a lot of time with a designer to…

David GomezMay 13, 2022

Marketing Strategy

What lesser known search engines can teach marketers about messaging and positioning

SEO is a marketing tool that can help your company generate leads and credibility. While most marketers rightly focus on Google and Bing, the search…

David GomezFebruary 8, 2022

Marketing Strategy

Don’t dismiss Microsoft Advertising when planning your paid search campaigns

Are you putting together a detailed 12-month marketing plan to support your biotech, healthcare tech, IT, or investment firm's business objectives? Don't dismiss Microsoft Advertising…

David GomezJanuary 21, 2022

Marketing Strategy

How Stryve Biltong used good marketing practices to win me over

I respect people who have decided not to eat meat, but I am not one of those people. I love fruits, vegetables, and MEAT! So…

David GomezJanuary 6, 2022

News

Google Ads to eliminate expanded text ads in June 2022

Google Ads is eliminating their expanded text ads. Read on to find out how this will impact your current and future ads as well as…

David GomezOctober 22, 2021

Marketing Tips News Online Marketing

Google Ads introduces surcharges and updated enforcement procedures

Google Ads is introducing new jurisdictional surcharges for ads served in select countries, as well as cracking down on repeat violators of certain policies. Read…

David GomezAugust 5, 2021

Marketing Tips

Digital ad restrictions for health products and services: What is and is not allowed across major platforms

If you are in charge of marketing for a healthcare, medical device, or biopharmaceutical company, digital advertising is likely a cornerstone of your strategy to…

David GomezJune 13, 2021

Marketing Tips

Top 5 mistakes wasting your Google Ads budget

Do you know if you’re making big money-wasting mistakes on your Google Ads campaigns? Google Ads campaigns require thoughtful strategy, patience, and adaptability. Learn how…

David GomezMay 27, 2021

close-up on businesswoman manager using stylus pen for writing

Marketing Strategy

An $11M lead from Google Ads

When it comes to Google Ads, we often talk about updates, restrictions, and how to set up and manage your campaigns. However, in this post,…

David GomezMay 4, 2021

David Gomez

Clarity Quest’s Updated KPI by Content Type Matrix: the update our LinkedIn followers requested

The importance of “clarity” in web messaging

What lesser known search engines can teach marketers about messaging and positioning

Don’t dismiss Microsoft Advertising when planning your paid search campaigns

How Stryve Biltong used good marketing practices to win me over

Google Ads to eliminate expanded text ads in June 2022

Google Ads introduces surcharges and updated enforcement procedures

Digital ad restrictions for health products and services: What is and is not allowed across major platforms

Top 5 mistakes wasting your Google Ads budget

An $11M lead from Google Ads

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